Jama Software
Jama needed a brand and messaging strategy to embody their cutting edge predictive product development software.
Roles: Brand & Content Strategist, Copywriter
Agency: Murmur Creative
Deliverables: Strategy Recommendations, Brand Character & Pillars, Unique Differentiators, Values, Voice & Tone Guide, Internal Brand Launch Strategy & Website, Copy
Strategy
The Challenge
Jama needed a brand update that reflected their growth and communicated their bold solutions to potential clients and partners. Our job was to cut through the tech speak and communicate the excitement of powerful software solutions.
The Discoveries
Jama’s customer-centered approach and genuine excitement about the amazing work their clients (like SpaceX, Siemens, and Panasonic) did, meant that they’re messaging tended to underplay their own brand.
It was important to maintain warm, personable elements of the brand to differentiate them while creating a more dynamic and innovative brand persona.
As an international company with offices in the U.S. and Amsterdam, Jama needed a way to help employees across continents feel connected to the new brand identity.
The Solutions
A new brand identity to help Jama standout among competitors.
A bold, human voice that embodied invention, progress, and connection.
New logo sets and colors to bring out Jama’s unique energy and expertise.
An internal launch strategy to bring employees into the story of the new brand through a specially timed web portal to roll out the branding over the course of a week and newly branded swag to celebrate.
Strategy to Creative
Strategy came to life through copywriting, logo design, and an internal brand launch experience.
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